Case Studies

Bottega Veneta

Temporary showroom Le Cavallerizze

ITALY, Milan
Temporary showroom Le Cavallerizze
Temporary showroom Le Cavallerizze

LE CAVALLERIZZE, A SPACE WITHIN THE MUSEUM OF SCIENCE AND TECHNOLOGY IN MILAN, WAS THE SITE OF THE TEMPORARY BOTTEGA VENETA SHOWROOM WHERE THE F/W 2019 COLLECTION WAS PRESENTED TO BUYERS.

Emphatic, dramatic light with decisive contrast. Products are sculpted in their three-dimensionality, while textures and colors are enhanced.

Even if the product must always be the star, in this case, even the fixtures and the entire setting of the temporary event were enhanced to create a complete experience and atmosphere. The resin cubes, objects with a particular texture, consistency, transparency and color, have been emphasized in their peculiar characteristics by the use of light, managing to fully reveal the preciousness and uniqueness of each object.

The lighting layout for this temporary event took a cue from the fixtures used in fashion and in exhibition design, both in terms of the light quality and aesthetics.

All the lighting fixtures, 100% LED, were affixed to portals and black truss-based structures to make the whole design coherent.

Temporary showroom Le Cavallerizze
Temporary showroom Le Cavallerizze

The arrival of a new creative director at BV has meant a different approach to lighting, adhering to a new mood and a new outlook for the brand, its values and its characteristics.

This lighting project involved two distinct goals. The first, as always, was to illuminate the product in a way that’s functional while enhancing all their features and details.

These products, which include leather goods, ready-to-wear pieces and fashion jewelry, are shaped by the particular characteristics of their materials and colors - the work of the creative director. For this reason, the type of light, its physical and chromatic characteristics, and how it lands on each product is fundamental to the correct perception of product and to the celebration of the creative work.

The second goal is subtler and more delicate as it has to deal with the personal perception of moods.

The light must create atmospheres in line with the aesthetics and feel of the collection as well as with the brand’s new image.

The lighting design for Bottega Veneta’s temporary showroom is true exhibition design, where the result perfectly blends functionality with aesthetic impact to represent the brand’s identity.

Temporary showroom Le Cavallerizze
Temporary showroom Le Cavallerizze
Temporary showroom Le Cavallerizze

The showroom as a temporary house of the brand.

The new collection, fresh from the runway, must be enhanced and presented at its best.

behind

the scenes

Coordinates: 45°27’41.2”N, 9°10’15.6”E

Retail space: 1,488 sq m / 16,016 sq ft

Trusses: 581 ml

Light color temperature: 3000 and 4000°K

Team
Team
Team
Team

inspirations

#ShadowsCrossing

Temporary showroom Le Cavallerizze

#TemporaryEvent

Temporary showroom Le Cavallerizze
Temporary showroom Le Cavallerizze

#CatwalkLighting

Temporary showroom Le Cavallerizze

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